If So, What? is an immersive event celebrating art, design, music and innovation that takes place at the Palace of Fine Arts in San Francisco. Inviting visitors to experience art and design in a new way, the event featured showrooms by an international roster of curators, exhibitions by galleries from around the world and artists working in the field of digital media.

Invited to participate by Daata Editions, Khora Contemporary featured the US premiere of Nikita Shalenny’s The Bridge, 2017, and Paul McCarthy’s C.S.S.C Coach Stage Stage Coach VR Experiment Mary and Eve, 2017. Daata Editions commissions artist videos, sound, poetry and web works. The platform, founded by Anita Zabludowicz in 2015, caters to a new generation of artists working with moving image and sound, which can be viewed and acquired as digital downloads.